But it's her wardrobe choices that seem at times to draw the most attention and media coverage. She was named to Vanity Fair's International Best Dressed List and was honored with a special tribute award by the Council of Fashion Designers of America.
The first lady even Trouwjurk Lange Mouw earned Sexy Cocktailjurken a spot on US Weekly's Best Dressed in 2009 list, keeping company with Hollywood stars such as Angelina Jolie and Blake Lively of "Gossip Girl."
There's little question that the first lady has quickly become a fashion tour de force and her stamp of approval on a designer or brand may be just the boost they need to spur sales and gain media attention in tough economic times.
When she and Vintage Trouwjurk the president met British Prime Minister Gordon Brown and his wife at their London residence, Michelle Obama wore a sparkling, cardigan J. Crew sweater -- a $298 item called the Crystal constellation cardigan -- and the item sold out online within an hour.
The pencil skirt Obama paired with the sweater also was an instant hit with shoppers.
J. Crew's revenues increased 7 percent from February to October and store sales increased 11 percent from the same period in 2008.
While it's difficult to measure any Michelle Obama effect, analysts note that when the first lady wears a brand, there is a spike in media attention for the label that can only help spur sales.
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